The front cover of the Full Focus direct mail piece from January 2019 is shown on a gray background. The cover reads "2019 is Your Year" and shows hands placing a closed Full Focus planner on top of an open one. Both planners are sitting on a confett
An inside spread from the Full Focus Planner new year mailer. The left side shows a closeup of the front cover of a Full Focus Planner and the right side is titled "Make Achievement a Habit in 2019." Gold and black confetti is scattered across both p
Another inside spread from the Full Focus Planner direct mail marketing piece shows an open Full Focus Planner next to an educational article titled "The 7 benefits of keeping a daily journal."

New Year Mailer for Michael Hyatt and Co.

This snazzy, oversized piece was designed to inspire readers to jump in to the new year with intention. Michael Hyatt and Co. (now Full Focus) wanted to feature their Full Focus Planner as well as educate their audience about how the planner could help make 2019 the best year it could be.

So, we combined product pages with magazine style articles to help potential customers picture themselves celebrating the brand new year with goals and strategic practices.

Art Direction + Layout : Mindy Cook
Product Photography : Kristin Sweeting

“Mindy is so talented, and has a broad range of skills: from design to video editing to print management. She's proven herself to be both reliable and creative in executing or crafting a vision for each project. She'll always deliver results!”

— Courtney Baker, CMO, Full Focus

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