RDDT Sales Packet

“The folder is so nice, no one wants to throw it away. So they have to keep thinking about it.” When David at Rare Disease Data Trust (RDDT) told me this is what he was hearing from potential customers, I had to laugh.

Have you ever thought of high-quality print as a sales tactic? It works! When people feel that something is valuable, they don’t want to let it go. So, these folders sit on RRdDT’s future customers’ desks, and they think about RDDT every time they see them. It’s a great way to stay top-of-mind when you have a longer sales arc.

The packet includes:

  • a brochure based on the foundational messaging we wrote at the beginning of our time working together

  • a relevant white paper explaining RDDT’s novel approach

  • a business card with contact information for the correct member of the RDDT team (and a premium spot gloss finish)

  • room for additional materials as needed by the sales team

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